Our Mission

Lifestyle will continue to deliver the highest quality content to recreational boaters in North America across all media platforms. It will engage boaters by supplying information and entertainment that will enhance their enjoyment of and passion for recreational boating.

Lifestyle will lead the marine media industry in reach, frequency and impressions across every viable media platform. This will be achieved through a combination of innovation, content delivery and cross promotion within its suite of media properties. Marketing partners will receive comprehensive and credible reporting on our media performance and metrics.

Lifestyle will invest in people and process to continue to earn the position of first marketing choice of all businesses within the marine industry.

Lifestyle Delivers

Currently Lifestyle’s various media properties deliver 80 per cent of marine media impressions in Canada, across video, print and internet. This offers a 360-degree marketing approach for a fully integrated and customizable media program.
 
Lifestyle also delivers in French to Quebec through print and internet.
 
Lifestyle also delivers in the United States with PowerBoat Television in broadband and websites created specifically for U.S. boaters.

Lifestyle Creative Marketing Solutions

Our range of media properties allows us to create highly targeted and innovative solutions for our marketing partners. Our scale of media allows us to deliver media weight unparalleled in the Canadian marketplace. If advertisers require fast reach of promotional messages, there is no alternative to our delivery in terms of reach, frequency and speed.
We are proud to have worked with marine manufacturers such as BRP, Mercury and Yamaha for the past two decades.
To talk to a marketing specialist, just email us and we will get right back to you. 
Full media kits and rate cards are available upon request. We do not publish an editorial calendar.

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What Is The 360 Degree Approach?

As a marketing partner, you have access to any and all of our promotional vehicles, covering video, print and internet, including but not limited to:

BoatBuys - Our North American marine marketplace available as a full site and mobile site with proven lead-generating power and full analytics.  

BoatTest - Our video test and buyers guide site, designed to drive 'New Boat' leads to our dealer network.  Link our video content to your site or include it in your listings.

Canada Boat Show - Showcase and promote your dealership, brands and inventory at shows of any size nation-wide

Power Boat Television - our flagship television show aired on national broadcasters such as Canwest Global as well as on our internet broadband for repeating exposure

Boats & Places Magazine - our consumer magazine with six issues annually

Boater News - our monthly e-mail newsletter with subscribed membership

Boating Ontario Magazine - our lifestyle consumer magazine, distributed through Ontario marinas

Marina News - our marine trade publication on behalf of Boating Ontario association (formerly the Ontario Marine Operators Association)

Virtual Showrooms - to instantly feature your BoatBuys inventory on your own, established website

Mobile Virtual Showrooms - to instantly feature your BoatBuys inventory on a mobile optimized website that we host for you

Social Media Integration - to instantly feature your BoatBuys inventory on your own facebook fan page and to link to your Twitter, Facebook and YouTube pages within all your listings and profile pages on our sites.

Full Website Solutions - easily publish content on our feature-rich 'Content Management System CMS) website platform which includes your BoatBuys inventory using your own domain name.  Our CMS is the most robust and complete in the industry allowing you all the features of a professional website without any IT costs.

Discover Cruising DVDs  &  Boat Handling 101 DVDs - videos devoted to helping boaters get the most enjoyment out of their time on the water